Annie Proctor is a senior studying Public Relations at the UNC School of Media and Journalism. She is passionate about providing an individualized strategy to forge and maintain relationships with target publics. She believes that magic is found in everyday interactions and that spreading kindness improves the world.
In 2014, she took a gap year to work in Walt Disney World. There, she used a point-and-shoot camera and video editing to connect with thousands of people on YouTube. This experience fueled a desire to learn how organizations might strengthen relationships with target publics. In 2015, she spearheaded a newsletter for Chapel Hill non-profit Teachers2Teachers- International. In 2016, she did content analysis and social media marketing for Free Persephone, a Day Spa in Paris. She increased social media following by 20 percent and
This year, she is strengthening her leadership skills as well as community and employee relation skills as Morale and Recruitment Chair for Carolina For The Kids. She serves on the executive board on the student-run non-profit which generates around half a million dollars in profit and leads a committee of 40 people. She is responsible for the recruitment and retention of volunteers who raise $200 and stand for 24-hours at the UNC Dance Marathon. During recruitment for the 20th UNC Dance Marathon, she coordinated over 400 people and planned major events.
Annie Proctor 