Beauty

I started working in beauty in 2020 when I joined DeVries Global, a boutique beauty and lifestyle agency. Since 2022, my work has focused primarily on the professional and consumer beauty industries. I’ve highlighted some of my work below.

Philosophy | Hope & Grace Fund Insert Card

This piece required me to maintain brand voice and identity across physical handouts, social content and an executive speech (see below).

Wella | Digital Platform Content

Wella Professionals Ultimate Repair Miracle Hair Rescue Launch

The below copy was written and designed for digital platforms. I pitched and created design briefs for each frame in addition to writing the copy featured. It was essential to maintain brand voice while adjusting marketing language for this outlet.

Wella Professionals How-Tos

This content showcases my experience writing and adapting how-to content for digital platforms.

Wella colorcharm At-Home Color Promotion

Wella colorcharm is a consumer-friendly brand for which I create engaging digital content. While similar to Wella Professionals, its voice is more direct, simple and friendly.

Wella Professionals Color Promotion