*philosophy and all its branded copy are intentionally lowercase.
Award Acceptance Handout
philosophy was honored at a gala for their work through the hope & grace initiative. This piece was designed to provide attendees with more information on the fund and required me to maintain brand voice identity across physical handouts, social content, and an executive speech.(See Executive Thought Leadership).
Mailer Copy
To connect with our influencer community and encourage more organic posts, our team put together a holiday mailer. I provided the copy below for an enclosed card.
happy holidays from philosophy
the holidays tie us together. There’s no better feeling than putting a smile on the face of your loved ones with the perfect gift, but this season can be busy and stressful, too.
at philosophy, we value your mental health and wellbeing. to ensure you have time to take care of you this year, we’re crossing one thing off your list by including a gift for you and a gift to pass on!
enclosed please find two philosophy festive favorite gift sets & two luxurious fleeced robes for an enhanced self-care experience. That’s one less gift you need to shop for!
we also believe the best gifts are those that give back. at philosophy, each product sale directly contributes to our hope & grace initiative, which provides funding to community-based programs supporting mental health and wellbeing for women and families.
happy holidays!
Annie Proctor 