In order to maintain privacy and compliance, I have removed the brand name from some projects. Please feel free to reach out with any specific questions.
DeVries Global, philosophy*
Mailer Copy
*philosophy and all its branded copy are intentionally not capitalized.
In order to connect with our influencer community and encourage more organic posts, we created a philosophy holiday influencer mailer. I provided the copy below for a small card that would be enclosed within.
the holidays tie us together — and there’s no better feeling than putting a smile on the face of your loved ones with the perfect gift. but this season can also be busy and stressful.
at philosophy, we value mental health and wellbeing. to ensure you have time to take care of you this year, we’re crossing one thing off your list by including a gift for you and a gift to pass on!
enclosed please find two philosophy festive favorite gift sets & two luxurious fleeced robes for an enhanced self-care experience – and one less gift you need to shop for!
we also believe the best gifts are those that give back. at philosophy, each product sale directly contributes to our hope & grace initiative, which provides funding to support community-based programs focused on mental health and wellbeing for women and families.
happy holidays!
FleishmanHillard, Scientific Client
Podcast Launch and Production
The client’s goal was to generate broad public and internal awareness of the company. Through this new podcast, we accomplished that by demystifying the technical aspect of their services and making the brand’s highly specialized sectors understandable to the general public.
In a fireside chat format, FH worked to identify compelling guests and topics that supported the brand’s mission to “make the world healthier, cleaner and safer.”
I joined prior to the podcast launch, assisting the team with branding and technical set-up and later managing monthly distribution, topic discovery, episode research and outlines, title ideation and social promotion.
Within 6 months of launch, the podcast reached more than 10,000 downloads. While I was working on the podcast, the average episode was listened to five times more than the average podcast episode, and two episodes received more than 1,200 downloads, ranking them among the top 20% most listened-to podcast episodes at the time.
Please see below for more information on my work for this project:
Annie Proctor 