Science with a Twist: A Thermo Fisher Scientific Podcast
To generate broader public awareness of the company, we launched a podcast for Thermo Fisher Scientific that explains complex, but intriguing scientific topics for consumer audiences.
As the scriptwriter, I broke down topics like CAR-T cell therapy, allergy research, COVID-19 testing, and more. I also managed distribution, topic discovery, episode research, title ideation, and social promotion.
Within six months of launch, the podcast reached more than 10,000 downloads. During my tenure, the average Science with a Twist episode was listened to five times more than the average U.S. podcast, and two episodes received more than 1,200 downloads, ranking them among the top 20% of most listened-to podcast episodes.
Annie Proctor 