DeVries Global | New York, NY | October 2020 — Present
Copywriter, June 2021 — Present; Junior Copywriter, October 2020 — June 2021
- Wrote creative short- and long-form copy as lead copywriter for Samsung US B2B Mobile and Display, Wella Professionals, and several beauty brands.
- Ensured voice consistency across multiple platforms, modifying slightly for each platform to appeal to target audiences.
- Collaborated with art directors, strategists, account teams, and clients to create disruptive content and campaigns.
- Edited influencer, marketing, and editorial copy for beauty brands including philosophy, Wella Professionals, Sephora, and Pantene.
- Utilized consumer insights to craft customer personas for Wella Professionals.
- Improved product page drives and clicks for Wella Professionals on Instagram — seeing a 94% increase in product page views and a 122% increase in clicks in six months.
- Improved channel engagement by 40% for Samsung B2B on Twitter in 30 days.
- Ghostwrote an executive byline for the president and CEO of a major policy research institute that was published and retweeted by Katie Couric.
FleishmanHillard | Charlotte, NC | June 2019 — April 2020
Alfred Fleishman Diversity Fellow (Full-Time Position)
- Specialized in copywriting for healthcare, financial, and consumer clients including Novant Health, Chiesi, Chase, Lowe’s, and Belk.
- Optimized executive thought leadership, leading to 38% more followers, 31% more post views, and 40% higher average post engagement on LinkedIn.
- Scripted a monthly podcast for ThermoFisher Scientific to increase brand awareness that reached 10,000 downloads within six months.
- Led educational sessions on bias, discrimination, and disability rights for all North Carolina offices.
Walt Disney World Resort | Orlando, FL | June 2018 — May 2019
Executive Communications Professional Intern (Full-Time Position)
- Collaborated with the leadership team to manage communication strategy for the president of Walt Disney World Resort.
- Researched and assisted in the development of president’s weekly message that reached an audience of more than 75,000 cast members.
- Assisted in speechwriting for senior executives by developing personalized, impactful messaging to connect leaders with key stakeholders.
- Provided on-site support for executives at events by assisting with script revisions, photography needs and presentation logistics
- Managed and developed more than 1,000 pieces of executive correspondence to enhance connections between executives, their workforce and industry leaders
UNC Office for Undergraduate Research | Sept. 2016 – Dec. 2016
Executive Communication Professional Intern | Chapel Hill, NC
- Crafted a 6-month PR plan including promotional materials, tweets, and events.
- Composed a focus group to improve content strategy
- Brainstormed with the client to create communication strategy and specific goals
- Researched and analyzed the organization’s history, social media metrics, and conducted polls and a focus group to improve communication strategy
- Maintained confidentiality concerning awards and upcoming events
- Designed promotional materials for upcoming programs
Free Persephone Day Spa | May 2016 – May 2016
Marketing Intern | Paris, France
- Developed content strategy for social channels and WordPress website
- Planned and executed social media campaign to increase social following, resulting in a 10% increase in Instagram followers in two weeks
- Shot and edited videos and photos for Instagram and Facebook.
- Coordinated and assisted at events in French and English.
Annie Proctor 