In order to maintain privacy and compliance, I have removed some brand names from the following projects. Please feel free to reach out with any specific questions.
DeVries Global, Wella Professionals
I manage social copywriting, content selection, and community management for Wella Professionals and Wella colorcharm. This encompasses 6+ channels with 3.5 million+ followers and 100+ monthly planned posts.
DeVries Global, Samsung Business USA
After joining the team in October 2020, I become the primary copywriter and community manager on the account in 2021. Our reach spanned more than 13 channels, eight verticals, and 200K+ followers.
I’m happy to chat and provide examples of my work on both organic and paid social media upon request.
FleishmanHillard, Pharmaceutical Account
Cystic Fibrosis Monthly Social Media Content
To build meaningful connections with cystic fibrosis (CF) patients and their caregivers, I helped define, design and deliver monthly Facebook social media content. I navigated regulatory restrictions to create engaging content based on consumer habits. Since the page was unable to encourage likes and comments, I focused on creating content that CF patients and caregivers would be motivated to share with family and friends.
FleishmanHillard, Retail Client and NGO partnership
Women’s Empowerment Social Media Campaign
To support our client, and it’s partnership with an NGO for a women’s empowerment construction week, I crafted social copy for Facebook, Instagram, Twitter and LinkedIn channels.
With the goal of building awareness and encouraging the use of the branded hashtag, the campaign was a success.
Overall, the campaign received more than 1,059 mentions across Twitter, Forums, Blogs and Instagram, garnering more than 13.2 million potential impressions.
FleishmanHillard, Consumer Thermostat Client
2019 Holiday Campaign
In order to catch last-minute shoppers, I contributed copy for more than 41 posts for Facebook and Twitter copy to engage the brand’s audience during the holidays.
FleishmanHillard, Scientific Services Client
Podcast Launch
To promote the podcast’s first episode, I crafted Facebook and Twitter social content and strategy to ensure a successful launch.
The first episode received more than 1,300 downloads within it’s first 30 days of release, ranking it in the top 20% of podcast episodes of all-time.
Annie Proctor 